The holy grail to many podcasters is getting paid to do what you love, which in many cases means advertising. If that is your ultimate goal you are going to love this week’s guest. Glenn Rubenstein is the founder of podcast advertising agency Adopter Media and author of “Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers.”
In this chat, we look at Glenn’s work history and what led him to a career podcast advertising. We explore some of the key points in his book that focuses on what you need to know to engage in podcast advertising both as a podcast producer and brand.
If you are already accepting podcast ads or if you are thinking about creating sponsorship opportunities, this chat, and Glenn’s book (available in our Bookshelf) is a must. The tips, hints, and experiences he shares will be of great value. It will ensure that you create a worthy opportunity for brands that work with you while also ensuring your listeners aren’t turned off by your attempt to generate revenue.