Facebook has once again made changes to their newsfeed algorithm. These changes could impact the number of people that see posts from your Facebook page, where so many of us like to promote our podcast. This is Lars Backstrom, Engineering Director at Facebook explaining if the change will impact traffic to your page.
Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.
As a “like” page, Facebook treats you like a business, and they want businesses to pay for more exposure on users’ feeds. The only way to get on users’ feeds organically is to create really amazing content that people will want to share.
They don’t make any mention about Group activity and its placement in your feed. I imagine that will still have top priority and be treated as the stories you want to see. That could be a strong argument to go with a group instead of a page for your podcast. It also doesn’t hurt that groups create notifications for users whereas pages typically do not.
But most importantly, it means that you, as an individual need to be your best brand ambassador. You need to be sharing content that folks in your network will want to like, share, and engage with.
And if you are still reading, yes, I chose a cat picture here because apparently, cats get a lot of love on the interwebs